Reporting and diagnostics for teams that need one view across paid media and analytics.

Metriq is built as a SaaS dashboard for in-house marketing teams that need a single working view across ad and analytics platforms. Instead of comparing separate Google Ads, GA4, and Meta interfaces every morning, the team gets one place to review spend, traffic, conversion, and revenue signals side by side.

The product is reporting-focused. It is designed to help teams understand what changed, where to investigate next, and which site or campaign is driving the shift. The goal is operational clarity, not campaign manipulation.

Metriq reads authorized Google Ads, GA4, and Meta data and presents the metrics in a common reporting model. That includes campaign-level performance from ad platforms and site or channel performance from analytics, so a team can compare paid-media self-reporting with web analytics context in the same workflow.

Core outputs include spend, impressions, clicks, conversions, conversion value, sessions, purchases, and related efficiency metrics such as ROAS, CPA, CPC, and CTR. The dashboard is intended for real operating decisions: where spend is accelerating, where conversion quality is weakening, and whether one platform's story lines up with the others.

Metriq is meant to surface changes, not just store tables. The product highlights week-over-week and period-over-period movement in the metrics that matter to a marketing team, such as ROAS drops, CPC spikes, conversion deterioration, or sudden spend pacing changes.

That diagnostic layer is especially important for small teams that do not have a full-time analyst. Instead of watching for breakage manually across multiple dashboards, users get a faster path to identifying where performance shifted and which account, site, or campaign likely needs attention first.

Many businesses do not operate as one neat ad account mapped to one neat site. Metriq is designed for multi-site and multi-account setups where one organization may run separate domains, reporting currencies, or campaign naming conventions across different ad platforms.

To support that, the product can map provider accounts and campaign rows into the right site or reporting bucket. This matters for businesses that need P&L-level visibility by site, not just a blended company total that hides where the underlying performance actually lives.

Metriq is designed for teams that need one reporting surface instead of a patchwork of platform dashboards, exports, and manual checks. The product keeps the reporting flow compact enough for daily use by operators who need answers quickly.

The intent is not generic BI tooling. It is a focused operational reporting product for paid-media teams that need cleaner diagnostics, clearer summaries, and faster review loops across platforms.

Metriq is read-only by design. It uses the Google Ads API, Google Analytics APIs, and Meta Marketing API to read reporting data from accounts that a customer explicitly authorizes. It does not create campaigns, edit budgets, change bids, pause ads, or write back to platform objects.

That design keeps control with the customer and narrows the risk profile of the tool. Customers decide which accounts to connect, can revoke access through the underlying platform, and use Metriq for analytics and diagnostics rather than ad-account management.